We help niche fragrance houses grow their brand awareness and increase their online sales through curated influencer campaigns, powered by true scent enthusiasts.
Created by and for fragrance lovers, we connect your brand with content creators who speak your language, and your audience’s.
Content creators activated in 2025
Campaigns in 2025
Pieces of content published in 2025
Influencer strategy
We craft authentic and effective campaigns with specialized fragrance creators.
Brand ambassadors
We identify the faces that embody your brand’s values.
Talent management
We support top fragrance creators to grow their visibility, and yours.
Founded in 2022 by Nico Pieri, CWB Agency was born at the intersection of two passions: fragrance and content creation. Based in France, we are a team of fragrance enthusiasts and digital experts, all driven by a shared belief: that authenticity and specialization make all the difference.
Our clients consistently report increased in-store demand through their B2B partners.